August 16 2019 Newsletter Draft

August 16 2019 Newsletter Draft - External

We're shifting our newsletter content strategy slightly. Upcoming newsletters will be less of a "social media grab-bag" of headlines, and more focused on specific topics — such as engagement, social video, platform strategy, content strategy, social journalism, and social advertising. Today: let's talk about the platforms!

THE LATEST WITH FACEBOOK

Fewer younger people are using Facebook

The share of people 12-17 who open Facebook at least once a month has fallen from 60% in 2015 to 39% today. However, they're not avoiding Facebook's other properties such as Instagram and WhatsApp. Read more via The Economist

Facebook Follows Twitter’s Footsteps, Ranks Comments to Lift “Meaningful” Contributions

“Integrity signals” will be used to identify the least relevant or meaningful comments, and push them out of sight. Read more via Social Media Week

4 Reasons Why Small Businesses Should Use Facebook Messenger Chatbots

Chatbots enable you to respond at any time, provide assistance and prompts, and maintain engagement with your Page visitors. Read more via Social Media Today

Facebook is interested in licensing publishers’ content for its News tab this fall

Facebook is reportedly in discussions with publishers like The New York Times, ABC News, The Washington Post, and Bloomberg to receive payment for Facebook licensing their content in an upcoming News tab feature. Read more via Neiman Lab

DEEP THOUGHTS ON TWITTER

The Man Who Built The Retweet: “We Handed A Loaded Weapon To 4-Year-Olds”

BuzzFeed dives into the societal repercussions of the “retweet” feature, and potential solutions to tackle them. Read more via Buzzfeed

DON'T SLEEP ON LINKEDIN

Why Aren't We Talking About LinkedIn?

As Facebook and Twitter face scrutiny, the site for job seekers remains a controversy-free zone. Read more via The New York Times

Dogs on treadmills: Publishers are finding LinkedIn isn’t just for business and careers news

While LinkedIn is known as the platform for professional networking, publishers say stories (article links, videos, graphics) beyond career advice and company news receive click-throughs, views and comments. Read more via Digiday

SNAP TO IT

Teen Love for Snapchat is Keeping Snap Afloat

Written off by many after a disappointing stock-market debut and Facebook mimicry of its popular features, Snapchat remains a mainstay among youth. Read more via Wired

COOL KID IN TOWN: INSTAGRAM

4 Simple Ways to Drive Traffic from Instagram Stories Without the 'Swipe-Up' Feature

Until you reach that 10k follower milestone, here are some options to help you gain traffic from Instagram Stories without the "Swipe Up" link. Read more via Social Media Today

4 Tips to Boost Your IGTV Strategy

Good tips in here for IGTV, including: take what your "feed" audience loves and extend that to IGTV; share previews to your feed; align your content to Explore's content tags; and allow for accessibility — caption!! Read more via Social Media Week

THE PLATFORM THAT SPAWNED A
THOUSAND EXPLAINERS: TIKTOK

Early Adopters: How 3 Brands Are Tapping Into TikTok

Having accumulated 500 million global monthly users in just a year since launch, TikTok has proved irresistible to brands audacious enough to join the fray. Read more via Social Shake Up Show

THE SLEEPING GIANT: PINTEREST

How Pinterest’s Newest Shopping Features Will Bring You Closer to Your Favorite Brands

The newest features aim to make the platform even more shoppable, closing the gap between inspiration and purchase. Read more via Social Media Week

TUMBLR STAGES A COMEBACK

Could WordPress + Tumblr create an alternative to Facebook?

If Tumblr was the Coney Island freak show of the blogosphere, WordPress is the more dependable cousin—the one with a steady job. Could the combination of the two bring back the glory days of independent blogging? Read more via Columbia Journalism Review

TOOL TIP: LOCAL NEWS LISTS ON CROWDTANGLE

CrowdTangle has released Instagram local news lists for all 50 states. How to take advantage of these pre-built lists? For my own use, I added a monthly leaderboard notification to start tracking how many interactions @WGBH and @WGBHNews get compared to other local news outlets. Another idea: set up a daily digest for over-performing posts, to see what other news organizations are covering that is performing well on Instagram.

PODCAST RECOMMENDATION OF THE WEEK

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Yes, there are marketing tactics to drive meaningful traffic. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy. Listen via Buffer

Next week, we will focus on engagement! From customer service tips to best practices for authentic interactions, we'll be rounding up the latest and greatest thought leadership in putting the "social" back in social media. See you next week.

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